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VOICeD clinics

experience design + illustration

Part 1: The practitioner perspective

My involvement with VOICeD began with a UX design workshop that I led virtually with members of the Statewide Diabetes Network. The purpose of the session was to gain a comprehensive understanding of the current service model from the perspective of practitioners, and over a number of hours we developed a comprehensive journey map and persona based on the imagined end-user. For many participants this was their first introduction to visual design methods for understanding healthcare experiences, and feedback from the experience was incredibly positive. A rich discussion emerged when practitioners imagined the service through the eyes of Ralph, a 54 year-old farmer from Mareeba.


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Part 2: Visualising the journey

After the initial journey mapping session with practitioners and several follow-up discussions for clarification around the desired user experience, I developed a series of refined journey maps for the VOICeD team to communicate their service model to patients and stakeholders. The first was a highly detailed map following Ralph's journey before, during and after using the service, indicating his locations and the role of practitioners (f2f and virtual), admin, clinical delegates and other stakeholders in facilitating the experience.


Following this, I began to develop a number of illustrations that could be used in branding and marketing efforts, as well as to communicate unique patient journeys. A series of more simplified journey maps were developed, focusing specifically on variations within the VOICeD session. 


Patients might see three practitioners in the same room, in seperate rooms, in a complicated order, or separately then all at once. This visualisation process helped clarify to the VOICeD team the diversity of potential patient experiences.


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Part 3: Patient participation 

After gathering insights from the VOICeD team, I travelled to Cairns to facilitate a co-design workshop at the Cairns Hospital alongside Evonne Miller, Co-Director of HEAL. We wanted to better understand the day-to-day lives of people with multiple chronic diseases, their positive and negative experiences with traditional face-to-face treatment, their relationship with telehealth/digital health technologies, changes to their healthcare treatment around COVID, and their ideal healthcare experience ten years in the future.



The workshop was designed as a future workshopa well-known Participatory Design method that was originally employed by researchers such as Jungh, Müllert, Kensing and Madsen to encourage participants to envision possible and imaginary futures. First participants critique past and present practice, before moving into the "fantasy phase" where they imagine potential futures. Finally, in the "implementation phase", they consider what changes could be made short-term to work towards their utopian visions.

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To ease participants into discussions around digital health, chronic disease management and their utopian and dystopian visions of healthcare in 2030, lo-fi PD methods like collaging and journey mapping were employed. Following this, participants were invited to user-test the VOICeD service. 


Part 4: Finding themes

In order to communicate insights from the workshop and user testing sessions to the VOICeD team to inform the development of the service, I conducted a thematic analysis of participant discussions and the rich visual data they created. I presented these insights to the team as five key themes, alongside extensive recommendations.


Part 5: Expanding VOICeD

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