branding + ui/ux design
Fitrovia is a fitness app in the final stages of development. The app is based on the Wendler system, with a focus on small incremental progression using the four main powerlifting lifts: press, bench, squat, deadlift. I was tasked with branding the app, as well as designing the entire user interface and providing specifications to the developer. Strong graphics, a bold orange accent colour and a nod to early 20th century power lifting through subtle background imagery form the basis of the design, with clear navigational prompts and simplified visuals to make the app suitable for a range of users.