Matrix, AusPollen, VOICeD + CWI
This is a collection of recent projects that required branding and varying degrees of identity development: Matrix Design+Health, AusPollen, VOICeD clinics and the Cancer Wellness Initiative (CWI). Matrix, VOICeD and CWI were situated in the context of healthcare (mental health and diabetes telehealth), while AusPollen was designed for the scientific community. All four brand identities emphasise clarity, legibility, scalability, flexibility, repetition and the use of bold colours and forms to be instantly recognisable and allow for playful pattern creation and adaption using the core brand language.
Matrix Design+Health is a company founded by Psychologist and Design Researcher Lutza Ireland. It endeavours to produce mental health resources at the intersection of design and psychology, emphasising the experience of the end-user as well as the needs of the practitioner. The logo had to convey a user-centred, systems thinking and transdisciplinary mindset, without being overly clinical.
AusPollen is an Australian app and online resource developed by QUT researchers which provides a daily pollen count and forecast to monitor levels of pollen in the air. This served the scientific community, as well as those suffering with hay fever, asthma or allergies. The team wanted a literal logo that communicated the locality of the app to Australia, coupled with the organic and abstract forms of microscopic pollen imagery.
VOICeD is an innovative, statewide diabetes telehealth service, allowing chronic diabetes patients in QLD to visit multiple practitioners (endocrine, renal, cardiology, etc.) in the same virtual appointment. I was brought on by the team as part of my work with the HEAL Lab in the QUT Design Lab to engage end-users (diabetes patients) in the design process and introduce practitioners to the methods of Experience Design – visualising patient journeys, facilitating co-design workshops and guiding the application of UX design insights. The project could not have a "logo" per se, as it was nested under an existing government organisation, however the team showed a need for a simple wordmark that could be used consistency across marketing material. This logo therefore had to be minimal, clear and text-based while communicating that the service connected patients and practitioners in a way that was accessible and unintimidating, complimenting a series of illustrations I developed
The Cancer Wellness Initiative (CWI) was established by Princess Alexandra Hospital’s Cancer Services and funded by the PA research foundation to advocate and innovate towards the provision of integrated, streamlined wellness support to all cancer patients receiving care at the Princess Alexandra Hospital (PAH). I was brought on by the team as part of my work with the HEAL Lab in the QUT Design Lab to engage end-users (people with cancer) in the process of designing a platform to provide wellness resources to PAH patients. It was immediately evident that the initiative needed a unified, simple brand identity which spoke to their relationship to the PA Research Foundation. The final logo was derived from the shapes contained within the PA Research Foundation branding to reflect their support, using the flower motif to allude to themes of wellness without detracting from the content on the platform.