Branding samples
Matrix, AusPollen, VOICeD + CWI
branding
This is a collection of recent projects that required branding and varying degrees of identity development: Matrix Design+Health, AusPollen, VOICeD clinics and the Cancer Wellness Initiative (CWI). Matrix, VOICeD and CWI were situated in the context of healthcare (mental health and diabetes telehealth), while AusPollen was designed for the scientific community. All four brand identities emphasise clarity, legibility, scalability, flexibility, repetition and the use of bold colours and forms to be instantly recognisable and allow for playful pattern creation and adaption using the core brand language.
Matrix Design+Health is a company founded by Psychologist and Design Researcher Lutza Ireland. It endeavours to produce mental health resources at the intersection of design and psychology, emphasising the experience of the end-user as well as the needs of the practitioner. The logo had to convey a user-centred, systems thinking and transdisciplinary mindset, without being overly clinical.
AusPollen is an Australian app and online resource developed by QUT researchers which provides a daily pollen count and forecast to monitor levels of pollen in the air. This served the scientific community, as well as those suffering with hay fever, asthma or allergies. The team wanted a literal logo that communicated the locality of the app to Australia, coupled with the organic and abstract forms of microscopic pollen imagery.
